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  • Writer's pictureDavid Coley

How to Set Up a Content Calendar That Even Your Dog Would Wag His Tail At



Alright, let’s get real: you're managing social media posts, crafting blog articles, doing TikTok dances, and maybe even pushing out email newsletters. It's high time we stop improvising like we're making up dog tricks on the spot and start planning like the seasoned pros we aspire to be. Enter the content calendar—a marketer's best friend, right after coffee and, well, “mans best friend” like Bailey here. (shhhhh, she's sleeping!)


You will be ready to set up your own social media calendar after reading this. Let's go.


How Do You Build a Social Media Calendar?


First up, what is this mythical social media calendar? Picture a sanctuary where all your creative thoughts, social posts, and reminders co-exist peacefully. Nope, it's not a dog park; it's your good ol' Google Sheets, Excel, or your go-to project management app.

  1. List the Platforms: Scribble down all social platforms you're wagging your tail on.

  2. Content Categories: Separate your content into buckets like blogs, tweets, or your dog’s Instagram selfies.

  3. Timeline: Decide on the frequency. Daily? Weekly? Whenever Bailey does something adorable?

  4. Get Organized: Assemble this information in your chosen tool. Go ahead, color-code it like you’re picking out dog bandanas.


What Makes a Good Social Media Calendar?


A solid social media calendar is like a perfectly thrown fetch stick—straight, easy to follow, and gets the job done. Here’s what to aim for:

  1. Flexibility: It's not set in stone, much like Bailey's attention span.

  2. Comprehensive: Include the captions, hashtags, and even the link to that GIF of Bailey doing zoomies.

  3. Analytics-Informed: Don't just guess; let past performance guide your future antics.


How Do I Create a Content Calendar?


Creating a content calendar is akin to training your dog; it requires patience, treats, and a whole lot of repetition.

  1. Brainstorm: Call a team huddle. Throw ideas like you throw a tennis ball—fast and with purpose.

  2. Assign: Once the ideas stick, delegate them. Maybe Bailey can guest-write a post?

  3. Deadlines: Mark them. Respect them. Perhaps even dread them a little.

  4. Review: Double-check your content. Make sure it's on-brand and not just chasing its own tail.


How Does a Social Media Calendar Work?


Don't sweat it, it’s straightforward. Your calendar acts like your obedient content pup: it tells you what to post, when to post, and where to post. The key? Keep it updated. An outdated calendar is more disheartening than an empty dog bowl.


Final Thoughts


So, there you have it, my friends! You're now equipped to create a content calendar that Bailey would surely give two paws up—if he could, that is. Open your spreadsheet program and start jotting down those genius ideas. The social media landscape is your backyard, and you’re the one holding the leash.


Remember, an organized content calendar can turn your brand from a lost puppy in a big park to a top dog in the social media neighborhood.


Ready to conquer the digital realm? You better be. Now, go forth and calendarize



If you would like help with your social media calendar, click the link below.


David Coley

Owner, SocialFusion Digital

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